Event Horizon

Event Horizon 

Event Horizon

The way ahead for the events industry

Before the pandemic, startup and blockchain conferences were proliferating and were getting expensive to attend. Now during the pandemic, event organizers have migrated to virtual events which are also many in number. But do they add value? Startup/blockchain events had keynote speakers, pitch sessions, places to set up your stand etc. They gave you a boost for a while but did you track what you gained from attending? Now with virtual events, how do choose which ones to join?

Players, such as co-working spaces and other firms also organised events on a smaller scale to attract you to their services. Clubs and business networking groups, also many in number, now organise webinars.

The number of online events is growing but some are beginning to feel event fatigue. Is it all about sponsorship and profit for the event organizers? How do you measure what value the event has given to the attendees?

Are smaller, more specific events the answer? With more care taken on speakers and attendees where there is more scope for better and more relevant interaction between the participants?

How will the events and events industry evolve?

DigitalAsian