Cloud Gaming from Tech Updates blog from IdeaIndia.com hosted by Chill Lover Radio
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| Chill Lover Radio |
Wednesday 25 September 2019
Thursday 19 September 2019
Dhobi Electric
Dhobi Electric
Researchers at IIT Kharagpur have managed to generate electricity from wet clothes drying. Indian Dhobis may have a new way generate power :)
Researchers at IIT Kharagpur have managed to generate electricity from wet clothes drying. Indian Dhobis may have a new way generate power :)
Tuesday 17 September 2019
Audio Nation: Spotify in India
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| Audio Nation: Spotify Comes to India |
Audio Nation: Spotify Comes to India
Earlier in 2019, Spotify
entered India and has started to disrupt the audio content market.
Before Spotify came to
India there was already a thriving music scene in India covering all genres,
including ‘Desi’ Rap and Hip Hop (as shown in the hit Bollywood film ‘Gully
Boy’), with local platforms for music streaming such a Gaana and Jio Saavn.
Spotify’s entry into
India has increased the competition amongst audio platforms used by DJs and
musicians. Artists now have more options to share their content. Online radio
stations like Chill Lover Radio now have a wider audience for their radio shows
and are attracting new DJs … and podcasters.
The DJ scene in India is
exploding with huge domestic talent and the best of foreign talent touring the
country. India’s online music consumption has been high but now alternate audio
content is gaining ground via podcasts. Platforms like Spotify are not just for
DJs, musicians and music but for a whole lot more.
A simple search on
Spotify for Indian podcast content already gives huge amounts of varied content
for all types of subjects with travel, food, cricket, Bollywood as some of the
more popular topics. Audio content is a fast-growing segment and content creators
have plenty of opportunities to show off their work.
Apart from music and
films, other digital content in local Indian languages still has a long way to
go to catch up with English language content. Bollywood and others like
Tollywood (Tamil Nadu film industry) still produce huge numbers of films and
songs which are streamed on TV and mobile and probably accounts for the
majority of data consumption.
E-learning is another
area where audio and visual content is growing. Apart from the e-learning firms,
platforms like Spotify offer individual podcasters space to grow.
This space has created
opportunity for content creators in both English and local languages to produce
and promote content on social media, thereby boosting the growth of podcasts.
Podcasts are easy and
convenient to consume (as you don’t need to have the screen in front of you)
and the playlist facility, that you find on platforms like Spotify and
SoundCloud, helps consumers even further. With people looking to create and promote
their content on social media, podcasts and platforms such as Spotify offer
podcasters a springboard into huge markets like India.
Audio content, including
audio books, are well established in markets like the US. The Indian market is
now gearing up and will provide influencers, artists and marketers lots of possibilities
to promote their brands via audio content.
Brands must take a very serious look at creating podcasts/audio content
that give value to the consumer – this is a relatively untapped market in India,
so far.
Just like eBooks,
podcasts also have huge upside potential and opportunity for content creators
and consumers in India. With the growth
in smartphones (and smart feature phones) and Internet accessibility with more affordable
data plans (due mainly to the entry of Reliance Jio mobile network), the consumption
of audio content on mobile devices will multiply giving a huge boost to online
content. Spotify are well placed to take a lead as they are more suited to
mobile devices.
Also, Reliance Jio are
pushing the fibre-optic cable services across India which will only increase
Internet penetration into smaller towns. To add to this, the Indian government
is pushing digital payments to villages to increase financial services for
those in rural areas and this means Internet penetration via mobile will
increase to reach the ‘Next Billion’ – creating massive opportunity. Video
streaming via mobile is increasing year-on-year in India and podcast content
will not be far behind. The Indian Government’s ‘Digital India’ programme is
slowly becoming a reality.
Spotify has entered India
at the right time when there are a number of factors, all combining to create
an environment that is just so good for digital content – visual … and audio.
This is the right time for content creators around the world to market to the
Indian audience.
So, start creating your
podcasts now! Podcasts are the way to go.
Tuesday 3 September 2019
AI Designed Drugs
AI Designed Drugs
A Hong Kong based startup used AI to design a drug for fibrosis in 21 days:
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