Content Ecosystem is Changing

Content Ecosystem is Changing

Content Ecosystem is Changing

Content creation and consumption is changing. Platforms for user-generated digital content has expanded original content creation and along with reducing data costs and cheaper smartphones, is changing the content ecosystem.

Apart from films and music, India is creating more local language digital content for entertainment, services and ecommerce. Bollywood and the regional film industries produce regional, vernacular content. But more needs to be done. India needs more local content platforms to drive growth of users online. Local content creators need to know digital platforms will provide a space for good original vernacular content.

With YouTube creating pop-up studios for content producers to create original content, digital content platforms are using bricks-and-mortar for greater and wider content creation. With more digital content coming onto streaming platforms like Netflix, Amazon Prime and Eros Now, the local cinema is slowly transforming to become not just a movie theatre but more of an entertainment hub providing meals, shopping and more.

Digital content consumption is changing the way digital platforms and bricks-and-mortar combine to create a better consumer experience. Content producers are changing the type of content they create to cater for more digital consumption.

DigitalAsian

Crypto-Haven: Experimenting with Ideas

Crypto-Haven

Crypto-Haven

Experimenting with Ideas

After India’s RBI barred banks from dealing in cryptocurrency, a lot of India’s crypto-exchanges are looking into shifting base abroad to countries and territories like Singapore, Switzerland, Puerto Rico etc.

The exchanges need access to banking services and eKYC which is becoming more problematic in India. That said, the RBI is looking into the possibility of starting its own cryptocurrency.

Customers of these crypto-exchanges need to be able to convert between various cryptocurrencies and fiat currencies. Some jurisdictions are better for this than others. It’s a question of finding a jurisdiction with a stable environment for crypto businesses. Crypto-regulations are in flux around the world as authorities tried to get a grip on this crypto-craze. It may be like a cat-and-mouse game where tax authorities try to limit the use of tax havens abroad.

India should create its own ‘sandbox’ in a state or territory to allow crypto-businesses to experiment with various technologies, business models and ideas, otherwise they risk all the tech talent going abroad. The Indian authorities could then see how to best regulate this new technology for its benefit. This should be extended to startups generally, not just blockchain technology startups, and allow them relatively free reign to experiment with ideas. This territory within India could become an ideas incubator.

DigitalAsian

Creating your own economic space with blockchain: Decentralizing the economy

Creating your own economic space with blockchain

Creating your own economic space with blockchain

Decentralizing the economy

Blockchain is changing the way people think about the economy and is opening up new possibilities.

Prior to the public Internet, computing was centralized with computing power in the hands of large corporations with mainframes. With PCs and the Internet, computing power became distributed to users. The idea of distributed computing and networks came into being. And with the cloud, now you have distributed storage. What about distributed economics?

Blockchain startups are creating their own 'programmable economic spaces' and, what they call, reputation systems. For example, a food/grocery delivery startup could use blockchain to incentivize certain types of behavior. For instance, if a customer orders food/groceries that are locally grown and use less packaging then they would be rewarded with more of the startup’s cryptotokens than a customer who orders groceries that use more packaging or require more transport costs. These cryptotokens could then be traded for elsewhere. Thus, the startup is incentivizing its customers to think about the environment and the customers are creating their online reputation with the cryptotokens which can be transferred around.

There are numerous other possibilities that startups can create using blockchain. Startups are experimenting with blockchain and pushing the boundaries of what can be achieved. They are creating a distributed economy that is decentralized.

DigitalAsian