Friday 16 December 2011

INTANGIBLES

In this digital age it seems that intangibles such as intellectual property and brands are becoming more important online. This can be seen by the patent wars taking place between corporations fighting for dominance in the digital world. The rewards are so great for the winners that this is becoming an all or nothing battle to find the most popular technologies that people will use to access products and services via the Internet. Whether it is through a tablet computer or mobile handset or their TV at home, digital delivery of digital products and services is the way things are heading. The owners of the intellectual property, that allows people to access the services they want in the way that they want, will dominate. The intangibles are what count in this digital age.

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