In this digital age it seems that intangibles such as intellectual property and brands are becoming more important online. This can be seen by the patent wars taking place between corporations fighting for dominance in the digital world. The rewards are so great for the winners that this is becoming an all or nothing battle to find the most popular technologies that people will use to access products and services via the Internet. Whether it is through a tablet computer or mobile handset or their TV at home, digital delivery of digital products and services is the way things are heading. The owners of the intellectual property, that allows people to access the services they want in the way that they want, will dominate. The intangibles are what count in this digital age.
Friday 16 December 2011
Wednesday 14 December 2011
Collapse of Bricks and Mortar
Can bricks and mortar consumer businesses survive in this digital age with more and more online sales being made by consumers? The media has reported again that online sales continue to increase and a number of well known high street stores are struggling this winter. In the UK the high street is struggling to get sufficient footfall to survive and is in dire need of some boost. Online digital world is gaining the upper hand it seems against the offline businesses.
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