Friday, 18 May 2018

Bitcoin Energy

The energy required to mine Bitcoin, the main cryptocurrency run on blockchain technology:

"Bitcoin to consume 0.5 per cent of world's electricity by year end" - https://www.gadgetsnow.com/tech-news/bitcoin-to-consume-0-5-per-cent-of-worlds-electricity-by-year-end/articleshow/64204309.cms

Wednesday, 16 May 2018

Crypto–DRM: Blockchain for Digital Rights Management

Crypto–DRM: Blockchain for Digital Rights Management


(Taken from an article at IdeaIndia.com - https://www.ideaindia.com/cryptondashdrm/ipr/20/  )


Kodak is launching Kodakcoin, said to be a photocentric cryptocurrency to allow photographers to have better control of their image rights management.

Using blockchain technology for digital rights management (DRM) may be a way forward for owners to track their intellectual property rights (IPR) and licence their works.

Mining this blockchain would presumably produce a ‘cryptocurrency’ or a crypto-token’.



DigitalAsian

Sunday, 13 May 2018

Startup Investment Trends: Countering the Effects of Social Media

Startup Investment Trends: Countering the Effects of Social Media

 

 
With a number of prominent VCs speaking out about social media and its impact, are VCs going to invest in startups that deal with the effects of social media and tech addiction.

Arianna Huffington has launched Thrive Global, a well-being and productivity firm that uses online and offline measures to help people avoid burnouts. Thrive Global is now partnering with Times Bridge to expand in India. Thrive Global is aimed at countering the negative impact of social media and tech addiction.

Startups countering the impact of social media - will this be a new trend in investments by VCs in the startup ecosystem?
 

Friday, 11 May 2018

Starting Your Own VC Fund

Starting Your Own VC Fund

What value do you add to startups?





Recent news that VT Bharadwaj, a managing director at the India branch of Sequoia Capital, has quit the firm. This is about a year after Gautam Mago left Sequoia. Bharadwaj is likely to launch an independent VC fund.

VC fund executives are setting up their own funds for Indian startups which is great for the startup ecosystem. But are VC funds getting more specialised in the sectors they invest in or is it just that the VCs want more freedom to be able to take their own call on what startups they invest in? Also, with the proliferation of funds, the VC’s hunt for Limited Partners is getting harder.

With big funds like Sequoia and Softbank creating funds in the US$Billions and disruption from Crowdsourcing and ICOs, VCs are having to try harder to prove what value they can add to their potential investees, and to their Limited Partners also.

Some commentators are saying that with the proliferation of ICOs, VCs could become extinct. I think VCs still have a role to play in the startup ecosystem and can add value to their investees and are not going away anytime soon. VCs don’t only provide the money, they also come with their contacts and this can be more valuable to the startup than just the funds. VCs sometimes act as middlemen for startups to get the money and team together to scale up.

More VC funds in India’s startup ecosystem is always welcome but which way is the VC industry headed?



Thursday, 10 May 2018

Sharing Economy: Life without Ownership

Sharing Economy: Life without Ownership


(Taken from an article at IdeaIndia.comhttps://www.ideaindia.com/sharing-economy-life-without-ownership/ipr/19/ )


Disruptive tech has changed the way we use assets and the concept of sharing, renting and ownership. Netflix, Uber and Airbnb have shown the way.

A large sharing economy has grown on apps and mobile sites that allow users to rent/share a whole range of goods and services, e.g. designer wear, furniture, TVs and more. The sharing economy is expected grow multiple times in the future.

Millennials are driving the sharing economy. Sharing for them makes more sense than owning. Compared to China, India has a long way to go yet.

The market for growth is drawing entrepreneurs to India. Sharing startups work on the basis that an asset can be used many times. In clothes, for instance, consumers naturally prefer to own their daily wear. They may prefer renting party wear as they would not like to repeat party wear, which makes renting a better idea.

Startups have to ensure quality of product and reverse logistics as well. Startups need partnerships with logistics and other service firms and those that succeed will have the backend such as service and maintenance sorted out.



DigitalAsian

Wednesday, 9 May 2018

Securitization thru Tokenization: Trading Digital Assets

Securitization thru Tokenization

Trading Digital Assets


(Taken from an article at IdeaIndia.comhttps://www.ideaindia.com/securitization-thru-tokenization/ipr/25/ )

Blockchain is a new technology by which financial instruments can be securitized. Blockchain can allow assets such as equities, commodities (e.g. gold), bonds, mortgages other financial instruments and real estate to be securitized via tokenization.

Crypto-tokens, backed by such assets, can be created and traded on exchanges. Tokens could be backed by asset classes such as equities, fixed income, currencies, commodities, real estate, and derivatives.

Cryptocurrencies are already traded on crypto-exchanges. Other types of digital assets are also appearing in the market. ICO (Initial Coin Offerings) have proven popular as a means of crowdfunding for startups. Similar offerings backed by assets can be issued, listed and traded

Digital asset exchanges where financial instruments can be tokenized and then traded will become more common. Is blockchain going to disrupt the capital markets?



DigitalAsian

Tuesday, 8 May 2018

Let the Games Begin

Let the Games Begin




It is only a matter of time before India has an eSports league like cricket’s IPL. There have even been attempts to give eSports a place in the Olympic Games. Gaming and eSports has a cult following of gamers.

Why has gaming and game development gained such interest? Gaming or eSports has gained a lot of interest from content platforms as it can provide alternate revenue streams. Brand marketing through eSports/games will continue to grow. Startups in gaming and eSports are slowly growing in India.

But gaming and eSports requires lots of data consumption and this will require greater internet connectivity and lower data costs in India if it is to grow outside the main cities, especially mobile gaming. Digital infrastructure is a crucial element of eSports growth.

Gaming, Bollywood and Cricket would make a great mix of entertainment, marketing and revenue!



Monday, 7 May 2018

Legal Services Apps

Legal Services Apps


(Taken from an article at IdeaIndia.comhttps://www.ideaindia.com/legal-services-apps/ipr/9/ )



Award-winning author and celebrity Advocate, Vandana Shah recently launched, in Mumbai, DivorceKart app which provides users with legal services (in divorce law) 24/7 in India.

This is a new path and possible gamechanger for Indian legal services which have not yet been disrupted in the same way that other industries have. Lawyers communicating with their clients through an app is a huge change to India’s very staid legal profession.

Will litigants use an app for legal advice? Perhaps, for certain areas of law, litigants may be more willing to consult a lawyer via an app. Having legal advice available via your smartphone may have an impact on consumer protection, workplace dynamics etc. Also, having legal services available outside of usual office hours will certainly appeal to some.

Will this inspire other lawyers or law firms to follow suit and have their own legal services made available to clients via a smartphone?


DigitalAsian

Sunday, 6 May 2018

Learning New Languages: Hindi Medium or Java Medium?

Learning New Languages: Hindi Medium or Java Medium?





Language skills are important in today’s global economy. English is particularly important as an international language.

But are computer languages important also now?

In the age of disruption, IoT, Bitcoin, Blockchain and AI, is it important to learn computer languages and skills also. Should professionals like lawyers, CAs, architects, etc., learn computer languages to prevent becoming obsolete to AI?

Should you learn coding to remain relevant in today’s job market?

Saturday, 5 May 2018

Idea Creation, Collaboration and Commercialization

Idea Creation, Collaboration and Commercialization





The proliferation of VC funds in India is an indication that investors, both large and small are hunting for the next killer idea.

Corporates from age-old industries are setting up funds to invest in startup ideas to try to avoid being disrupted and also the fear of missing out (FOMO).

Almost every week you read about a new VC fund or incubator or accelerator being setup to focus on India. Even Indian states are setting up incubators, tech parks etc., to create an environment for idea creation.

It is not just startup founders who are looking for VCs or Angel Investors but Angels and VCs themselves are on the lookout for good ideas and entrepreneurs to invest in.

Angel Investors and VCs organise events to attract founders to pitch their ideas. But Angel Investors and VCs need startup founders just as much as startup founders need Angel Investors and VCs. To many startup founders, the startup ecosystem can seem like it favours investors. Isn’t it also necessary for investors to pitch themselves and their credentials to startup founders? A reverse pitch.

Creating a platform for startup founders, VCs and Angel Investors where they are all on equal terms is new idea. IdeaIndia.com is a platform to give startup founders a better chance of getting noticed and for investors to search out new ideas.


Friday, 4 May 2018

Finding Synergy: How to Spot the Right Synergy between Startups

Finding Synergy: How to Spot the Right Synergy between Startups



 

Finding synergy between 2 startups such that the whole partnership becomes worth more than the sum of its parts requires having both insight and foresight.

When a larger startup or corporate acquires a smaller startup, what factors come into play to judge the suitability of the acquisition?

Obviously, the teams and the skills of the 2 startups have to be able to complement each other.

Finding the right synergy is particular important for startups wanting to scale up. Finding the right partner that will help you scale and grow is important. How can your startup can leverage the strengths of the partner for mutual benefit?

Doing a SWOT analysis of each startup looking at a possible partnership will be a start. Seeing where the 2 business models overlap and also complement each other can be used to see the possible future opportunities in a partnership.

Even if a possible partnership looks good on paper, the teams have to be able to work together on a personal level also.

Is finding the partner who has the right synergy for your startup an art or a science? Probably a bit of both.


Thursday, 3 May 2018

Events and Activities Create Content: Stories for Events, Groups and Brands

Events and Activities Create Content 

Stories for Events, Groups and Brands


 


 
 

Make an Event of it!

 

When you go out with your team colleagues for a night out, you take selfies or video of yourselves which are then uploaded onto social media. Even a family get-together results in visual content which later goes online.

 

If you attend an event, the organisers and participants with create visual and written content around the event which is then uploaded for promotion and marketing purposes.

 

A lot of what we do nowadays results in content being created and uploaded. When you get-together with others, most will have smartphones with them and this device now means content going online.

 

Marketers can make use of this in allowing groups to create content around events and create stories around events which help in brand marketing.

 

If a group goes to a restaurant/cinema/event, the restaurant, for example, can utilise the smartphone culture to allow people to create their stories around their meal at the restaurant to help the restaurant’s brand. Allowing groups to create your brand story.

 

Brand Marketing: Make an Event of it!

 

 

DigitalAsian

Wednesday, 2 May 2018

Digital Content and Services Platforms






Online content streaming platforms such as Saavn (which streams music) and Netflix (which streams films and web series) are now producing their own original, branded content. These platforms which obtain IP rights to content from others are now themselves entering into production, distribution and artist management through tie-ups with independent content creators.

By creating their own original content and getting into production and distribution, content streaming platforms are competing with film studios and music labels.

Even platforms like Uber are buying 1000s of vehicles from the likes of Volvo and developing their AI technology. Or, on a slightly different business model, food delivery platforms, like Deliveroo, are setting up their own kitchens for what they call 'delivery-only' services where restaurants can use part of the kitchen to get its own food delivered. This is a bit like YouTube setting up its production centres when YouTubers can use these centres to create their content. These platforms are also providing the means for users to create their content or produce their services.

These marketplaces/platforms/aggregators, that provide an opportunity for distributing content and services provided by others, are now themselves producing and providing their own branded content and services.

While these platforms provide niche or independent content creators a way to distribute their content, they are now beginning to disrupt the content/service providers that have gone onto their platforms. Independent service/content providers will be competing against similar content/services produced by the platform itself.